What You Need to Know about a Forgotten Feature in Juris

What You Need to Know about a Forgotten Feature in Juris

“Where can I find information, access it and report on it?” According to LexisNexis Juris Business Development Manager, Kendra Gebhart, she often hears this question from Juris users and one simple answer comes to mind — the Juris notecards feature.

She offered this tip during a recent virtual Juris User Group webinar. According to Ms. Gebhart, the notecards feature, which is often “a forgotten feature” within the Juris software, enables users to capture and hold multiple pieces information on a number of different clients, matters and vendors.

“I can go into a client and on top of the screen, I can add a notecard and give it a name and suddenly I have a conflict note card” says Ms. Gebhart.

The Client or Matter “Conflicts” notecard feature, she adds, is useful for saving and documenting all parties associated with a matter. She used the example of a family law practice attorney in need of saving the name of a child or a grandchild associated with a matter and using the feature to save the information to the matter so it can be easily recalled in the future. This information, she says, can be found either via an inquiry or via a conflict search in the Juris software. As an added bonus, users of the Juris Suite Time and Expense have the ability to have it highlighted automatically when pulling up the information, making it very easy to view and sort the details.

Conflict note cards, she adds, can be used for many things that may otherwise not have a designated place in the system. Text codes, she adds, can be used to create note card prompts for information that needs to be gathered for relevant practice areas. In addition, users of the Juris software can link files and documents to note cards either by allowing the notecard to insert a link, or allowing it to attach an object or file, such as a PowerPoint presentation, to the notecard.

“It can hold a lot of information that otherwise you’d look to another database to hold,” adds Ms. Gebhart.

On top of providing Juris User Group participants with a refresher about how to get the most out of the notecards “forgotten feature,” she says, the goal of future Juris User Groups is to reach more users to learn not just about what the software is doing right, but also learn about areas in which it can be improved.

During the discussion, Director of Product Management for LexisNexis Business of Law and Litigation Solutions, Tate Davis, explained that the future roadmap for the Juris software centers on improving the overall customer experience to ensure the software helps users do their jobs as quickly and efficiently as possible.

To learn more about the Juris Software and upcoming Juris User Groups, please visit: http://www.lexisnexis.com/business-of-law/products/practice-management/juris


This post is by Carla Del Bove, who provides support to the business of law software product line based in the LexisNexis Raleigh Technology Center.

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What You Need to Know about a Forgotten Feature in Juris


Google Exec to Share How to Be a Best Company to Work at ACC 2016

Google Exec to Share How to Be a “Best Company to Work” at ACC 2016

For those of us wondering what it takes to be named a “Best Company to Work” 30 times over and attract and retain among the world’s most coveted and tech savvy employees, you’re in luck. The Association of Corporate Counsel (ACC) announced recently that Laszlo Bock, Senior Advisor of Google and Author of Work Rules! Insights from Inside Google to Transform How You Live and Lead,” will serve as keynote during the upcoming 2016 ACC Annual Meeting in San Francisco from October 16–19. ”Work Rules” was named one of the top 15 business books of 2015,

According to ACC, Mr. Bock’s keynote address will explain why Google is consistently rated one of the best places to work and how companies can emulate their winning strategy by building a stronger organization from within. Mr. Bock will shed light on why he believes giving people freedom and supplementing our instincts with hard science are steps on the path to making work meaningful and people happy. He will share these insights with attendees over lunch followed by a book signing. In addition to Mr. Bock, the conference will host over 3,500 in-house counsels and includes programming participation from leaders hailing from among some of largest national and international corporations, such as:

  • Boeing
  • GE
  • Oracle America
  • Deutsche Bank
  • The Dallas Cowboys
  • NBCUniversal
  • Hilton Worldwide
  • Twitter

“ACC members have an increased role in the business operations of their employers, and we support that role with educational sessions that address the legal hot topics their companies find most challenging,” said Veta T. Richardson, president and CEO of ACC. “The 2016 ACC Annual Meeting will feature a special technology law focus, including spotlights on privacy and information governance — two of the fastest growing concerns among chief legal officers this year.”

Besides focusing on these two core issues, the event will include the following additional program highlights:

  • From Body Art to Unisex Bathrooms: Changing Workplaces, Changing Employment Laws Dealing with Cross-border Issues in the Borderless Internet World: Preventing and Mitigating the Consequences of Cyber-attacks
  • Supreme Court Issues and Cases Update
  • If You Can’t Beat Them, Join Them! How to Make Disruptive Technology Work For You
  • Investing in Cuba: A Primer on the US Embargo Regulations and the Realities of Doing Business in Cuba

For more information visit the ACC newsroom.

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Google Exec to Share How to Be a “Best Company to Work” at ACC 2016

The Science of Content: TFM Research Report On Content Across 10 Industries

We have recently been pleased to support our friends at Technology for Marketing on their new report: The Science of Content. The report explores the content that resonates in ten different industries. Luke Bilton, will be presenting the report at the TFM event on Thursday 29th September 2016, at Olympia in London, which includes speakers such as Joe Pulizzi from CMI. You can get your free ticket to the event here.

Content is an investment in building an audience

Once you look at content as an investment in building an audience you understand the importance of understanding your audience and audience centered content.

As part of this process you also need to understand the content that resonates with your audiences from content topics and issues to content formats and headlines. You also need to understand the influencers they respect, the networks where they hang out and where content gets shared. For example, the chart below shows how the distribution of content across social networks varies by industry.


Understanding your audience

The TFM report highlights that whilst general content marketing advice is helpful you really need to understand your specific audience and industry.

The TFM report reviews over 150,000 articles across ten industries and provides an overview of the content that resonates in each industry. For example, here are the overviews for Fashion content and Marketing content.


The post The Science of Content: TFM Research Report On Content Across 10 Industries appeared first on BuzzSumo.

Content Marketing World: 30 Ideas From Industry Experts

When professionals from all over the world gather to talk about their craft, they create a tremendous number of ideas for themselves and their colleagues. That’s exactly what happened this week at Content Marketing World, the annual conference presented by our friends at Content Marketing Institute.

Set in Cleveland, it wasn’t hard to believe that for these few days at least, Cleveland was, as Joe Pulizzi, has envisioned, “the Content Marketing capital of the world.”

Cleveland rocks with football

The Content Marketing World Speakers blew us away with the depth and breadth of their presentations. Their ideas ranged from futuristic, philosophic, and disruptive to classic, actionable, and bottom-line focused.

Here are our 30 top takeaways from our time at the conference, with special thanks to other attendees who answered our call for help in providing you with the best summary possible.

  1. “Mediocre content will hurt your brand more than nothing at all.” Joe Pulizzi.
  2. Customers should be center-stage, not the brand. The patent on Legos ran out years ago, and the brick itself is a relatively generic design. What makes Lego special is the content that has grown up around it. “Content sells the brick,” said Lars Silberbaurer, Global Director of Social Media and Search Marketing, LEGO company. The company builds its strategy around user-generated content. Instead of simply putting a message into the company-created content, Lego works hard to set the scene for its audience to engage with the product. “We want to be very understanding of our consumers,” Lars said. “That’s how we create a connection…then we stick to it.” His advice: Be the best in the world at adapting to the consumer’s needs, not the needs of the social platforms.
  3. Concentrate on strong opinions and research. If research leads to links, then opinions lead to shares, said Andy Crestodina, strategic director of Orbit Media. He suggested two ideas for identifying opinions that will get shares: What do you believe that most people disagree with? And, what questions is your industry afraid to answer?
  4. HOW-TO TIP: Target the topic, not just the phrase in your content SEO. Use Google search to find terms related to your keywords and phrases, Andy said. Then, do the same with keyword.io. Find the words that are semantically related to your content, then use those in your writing. Make a list. Check it off.
  5. Keyword search is, well, key. If you aren’t doing keyword search and if you are not trying to find what people are actually searching for, it’s not worth writing content, said Venngage’s Nadia Khoja. Andy’s emphasis on SEO and writing was a confirmation of this principle for her. –Thanks Nadia!
  6. You have to give away all of your best advice. The pages on your site where you give away great bits of content marketing strategy give you a search, social and email bump, Andy said. That bump is necessary to get people to your transactional pages. Andy’s talk was jam packed with great advice. (And, he gets the BuzzSumo prize for effort in creating the birth of a lead visual — mapping out the path of a conversion through Google Analytics. We’re also happy he didn’t live tweet the conversion!)
Mari Smith at Content Marketing World 2016
  1. Publish content that your audience feels compelled to share on Facebook. The key to doing this, said Facebook expert Mari Smith, is to make your audience look good in front of their audience when they share.
  2. Super-short videos that deliver value from the very first frames are today’s most effective tool, Mari said. Four times as many consumers would rather watch a video about a product than read about it, and Facebook is committed to the expansion of video capability within the platform, Mari said. Videos get more engagement on Facebook, but they are underutilized. She suggested Animoto as a way to create high quality sound-off videos that display well in newsfeeds. Videos should evoke emotion; they should make people laugh, cry, or go “awwww.”
  3. HOW-TO TIP: Use custom audiences to re-target people who watched a certain percentage of your Facebook videos, Mari said.
  4. HOW-TO TIP: When boosting posts on Facebook, don’t begin the paid promotion until your post has been online for 1–24 hours, Mari said. The goal is to ride the wave of organic and paid reach. After the initial organic shares have accrued, boost posts from within ad manager, but not by using the “Boost” button alongside the post. The button itself is a signal to the Facebook algorithm that the advertiser has chosen a “lightweight” option, Mari said. Let the post sit again, accrue more shares, then come back to add a second paid lift.
  5. There is value in slowing down, being deliberate. Developing empathy with your customers by constantly asking why customers would care about your product or service is a good example of beneficial slowness, said Ann Handley, Chief Content Officer at Marketing Profs. (And, she gets the BuzzSumo prize for product development with the boyfriend pillow!) Content marketers need to create audience-centered content, not brand-centered content.
  6. Keep your writing centered around one idea that matters to your audience. Ann continued the theme of audience relevance in her packed session devoted to better writing. Your readers are looking for a reason not to read, she said. Don’t give them that reason. Toward that end, lead with your best bit of writing. Keep your writing revolving around the “screw” or central idea that matters to your audience. And be ruthless in your self-editing.
  7. HOW-TO TIPS: Become a writing idea-hoarder: jot down 5 ideas a day. Experiment with writing tools like the hemingway editor, and ILYS.
  8. Content network and distribution is the future. Mitch Joel, President of Mirum, said that he no longer believes the idea that your own site is the hub to which all of your content points and flows. If you are thinking about building a distribution network, everywhere you connect with your audience online is a hub.
  9. “If you understand your ‘why,” you have a lot of options for your ‘what’.” The most thought-provoking and powerful idea at Content Marketing World came from a stand-up comedian, said Ann Gynn, editorial consultant at Content Marketing Institute. Michael Jr. shared a profound concept that works on a personal and professional level. It is also the key to finding success in content marketing. –Thanks Ann!
  10. “Killer content — meaning, insanely profitable content — doesn’t need to be slick, sexy, or polished,” said content strategist Aaron Orendorff. “My big take away was from Drew Davis’ ‘Killer Content: How brilliant brands create less content and deliver bigger success.’ You don’t need to create a lot of content. But what you do create MUST be niched and helpful as hell!” –Thanks Aaron!
  11. The audience is the value. Of all main media types — paid, earned, shared, and owned — only owned media, content marketing, is a long-term investment, said Robert Rose. The asset is the audience that consumes the content.
Kingman Ink drawing from Content Marketing World
  1. Kingman Ink provided live hand-drawn summaries from individual Content Marketing World Speaker Presentations
  2. Set KPIs to measure growth of content — YOU need to justify your campaign. Ayat Shukairy, Co-Founder of Invesp Consulting, pushed one theme of the conference: Content marketers need to take responsibility for measuring the results of their work–even if those results aren’t immediate. Embrace the idea that measuring ROI can be a long term process, a long term commitment, Ayat said. Break key performance indicators into quarterly goals and meet them. And, use your analytics questions to drive actionable insights.
  3. The marketing machine age is now. Although algorithms and artificial intelligence already play key roles in numerous industries, their application in marketing is just beginning, said Paul Roetzer, Founder of PR 20/20. Now, both the potential for disruption and the reward for disruption have aligned in marketing. Machines will help marketers to create better content, more quickly, and less expensively. Check out Roetzer’s Marketing Artificial Intelligence Institute, launching in September 2016, to stay on top of the ways machines are changing marketing.
  4. Look for ways to enter the conversations you find via trends. Marriotts’ MLive monitors trends online all the time, then works to connect those trends with the particular Marriott brand that best fits the trending story, said David Beebe, VP, Global Creative and Content Marketing. MLive connects the dots between trending stories and brands. For a fun example, read more about Elizabeth Gallagher.
  5. Overcome the force of no. You have to be willing to hear “no” 450 times to get the “yes” you need. Believe in yourself and never give up, said Mark Hamill, award winning actor, famous for his role as Luke Skywalker. –Thanks to Bob Girolamo from sourc’d for this takeaway.
  6. Our job is to make the content that accomplishes our organization’s goals. Rand Fishkin summarized a list of the worst marketing advice by reminding practitioners to apply advice carefully within their own unique context, learning from others’ experiences, but testing the application of those experiences in context before jumping on any passing bandwagons. Use marketing tactics that align with your organization’s goals, not simply the latest marketing advice, Rand said.
  7. Distinguish between citizen influencers and power influencers. Building an engaged audience requires intentional relationship building, said Ian Cleary, founder of Razor Social. In thinking about your audience, it’s helpful to distinguish between citizen influencers–people who use and love your product and participate on social media and power influencers — people who drive conversations on social media. In both cases, relationships are key. Build relationships with citizen influencers through content and connection–answering questions, acknowledging comments, etc. Build relationships with power influencers over time by offering them something of value, being consistent, and seeking in-person connections.
  8. HOW-TO TIP: In developing relationships with influencers, offer video reviews of their books on Amazon, Ian said. This is especially effective if you would like to gain a speaking role, as the influencer is able to get a feel for your ability to present. (Ian also wins the BuzzSumo Arts in Action prize for his Irish dance imitation. Thanks to Nicole Shedden, of Corporate United, for her quick camera work!)
Ian Cleary fakes and Irish dance
  1. HOW-TO TIP: Use the goals section of Google Analytics to identify the content on your site that is driving the most traffic, Ian said. Take the top performing landing pages and leverage them for e-mail subscriptions. Then take a look at the people who were on your product page, but didn’t buy. Use re-targeting to give them another chance to close the deal.
  2. Create content that shortens the sales process by aligning it with key questions. The #1question asked by decision-makers is: What problem does it solve? And why do I need it? The #2 question asked by decision-makers is: What are the likely results of using your product?
    The #3 question asked by decision-makers is: What are alternatives? Address these three in your content for faster sales, said business strategist Ian Altman. — Thanks to Michelle Emmons from ihire for this takeaway.
  3. The number one thing you need to do is figure out the “WHY” for your company. I’ve heard it from 5 speakers already, said Rachel Mann, Digital Content Strategist at American Fidelity. WHY does your company do what they do? If you don’t know, continue to ask until you distill down to the core purpose. Your company does not sell something just to sell it — you sell it to solve a problem for your customer, to make their lives better. –Thanks Rachel!
  4. Research is the key to building a successful overall content strategy, and that strategy includes promotion. Content marketers should not ignore the earned media channel, including classic PR tactics like pitching stories to journalists, said Chad Pollitt, Co-Founder of Relevance. Content, especially data-driven, original research, is particularly suited to this use. For a hit-it-out-of-the-ballpark example read more about President Obama’s visit to the Rodon plastic plant which came about after the company released a white paper explaining how their process was “cheaper than (outsourcing to) China.”
  5. Only promote your best performing content on social. Citing power influencer Larry Kim, Chad suggested taking only your best 1–2 posts from the week and paying to promote them on Facebook. (The spend doesn’t have to be high–think $50 or $100, not $50,000 or $100,000.) Remember that you only pay for the first wave of shares when you boost a post. If a paid share creates a secondary share (someone sees the post that was shared via paid and then shares it again), the second tier is free–A classic example of paid media creating earned media.
  6. Don’t lead with KPI’s and content. Instead, ask yourself if your target audience wants or needs content, said Cameron Conaway. Then ask if the heart of your company is aligned with those topics. Finally, decide if you are capable of delivering value.

With 225 speakers, 123 hours of presentations, and it’s own game show

Hollywood Squares

we weren’t able to cover every great tip from Content Marketing World 2016. We’d love to know what you took away from the event. Let us know in the comments!

The post Content Marketing World: 30 Ideas From Industry Experts appeared first on BuzzSumo.

Data Waterfall Forcing Innovation in Litigation Tech Say Experts at ILTACON

Data Waterfall Forcing Innovation in Litigation Tech

A wide range of new sources of data that must be mined for potentially relevant information during eDiscovery will drive us to new levels of innovation in litigation support technology, predicted the expert panelists during a fascinating session last week at ILTACON 2016.

In the session, “How Future Technology Will Affect Litigation Support,” a panel of eDiscovery experts discussed what future technologies will have an effect on litigation support and eDiscovery. The panelists agreed that the proliferation of data sources — what they described as “The Data Waterfall” — will touch off a massive increase in electronic information that must be collected in eDiscovery, sparking further innovations in the technology needed to deal with the data waterfall.

“The fact of the matter is that we’re going to be looking back in five years and saying, ‘Wow, we had it so easy with what we had to deal with,’” said Craig Ball, a board-certified trial lawyer and certified computer forensics examiner. “One of the things the future is going to bring us is a gargantuan explosion in the volume of data we have to deal with as potential evidence.”

In addition to Ball, the ILTACON session featured Dave Copps, CEO of Brainspace Corp., and Jay Leib, founder of NexLP, two innovative companies applying artificial intelligence and machine learning to litigation support solutions. The panelists noted myriad new sources of data, such as the following:

  • Internet of Things
  • Personal devices (e.g., Siri)
  • Geo-Location data
  • Virtual reality applications
  • Fitness tracking

An informal poll of the ILTACON audience confirmed that litigation professionals are now routinely collecting electronic information from sources beyond email and traditional correspondence, such as data collected from social media communications.

“As the number and nature of data sources proliferates, so do the technology challenges for in-house counsel and their outside law firms,” said Steve Ashbacher, vice president of litigation solutions with the LexisNexis software and technology business. “They need to be concerned about data collection, synthesizing that data regardless of the source, authenticating the data, and then managing the workflow required to process the content of what they’ve collected.”

Ashbacher noted that the rising pressure on eDiscovery teams to cope with new data sources creates an opportunity for the development of innovative eDiscovery software tools that leverage the power of machine learning and other emerging technologies. For example, Lexis DiscoveryIQ, a fully integrated enterprise eDiscovery software platform developed by LexisNexis and enhanced by Brainspace Corp., disrupts the traditional linear review model with a new approach powered by advanced visual analytics throughout the eDiscovery process.

“New tools such as ours illustrate that our industry is in the midst of some exciting innovation in the way that we use technology to collect, process and analyze information from a wide range of data sources,” said Ashbacher.

ILTACON is a four-day educational conference that draws on the experience and success of professionals employing ever-changing technology within law firms and legal departments. For more information about ILTACON 2016, click here.

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This post is by Daryn Teague, who provides support to the litigation software product line based in the LexisNexis Raleigh Technology Center.

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“Data Waterfall” Forcing Innovation in Litigation Tech, Say Experts at ILTACON

Avoid Most Common Problems in eDiscovery with 10 Donts Infographic

Last month, we published an article that highlighted “10 Don’ts of eDiscovery,” which recapped a number of common errors that litigators and their staff need to avoid in order to effectively manage risks throughout the eDiscovery process.

That post was based on a recent webinar hosted by LexisNexis — both the article and the webinar generated some great feedback from litigation professionals. So as a free resource to the industry, the team at LexisNexis created a handy infographic that provides a quick visual reminder of the practical things you can do to avoid the most common problems that emerge during eDiscovery:


To learn more, you can access the on-demand webinar and slides for the “10 Don’ts of eDiscovery” by clicking here.

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This post is by Daryn Teague, who provides support to the litigation software product line based in the LexisNexis Raleigh Technology Center.

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Avoid Most Common Problems in eDiscovery with “10 Don’ts” Infographic